Blackrock Vs Vanguard. BLACKROCK VANGUARD. Buy whichever is cheapest in terms of OCF or TER basically the same thing - total expense ratio but dont get hung up on it and allow a saving of 10 a year to drive you to invest in a different asset from what youd choose.
In fairness it would be that Blackrock has a tax managed ETF in a niche where Vanguard does not. Vanguard has a few of those but if he was comparing a Blackrock tax managed fund to something like a regular Vanguard balanced fund then he was comparing apples to oranges. The statistics on active management are simply atrocious and size Blackrock manages over 6 trillion and resources about 15000 employees in 30 countries are no guarantee that Blackrock will be able to outperform a simpler alternative like LifeStrategy.
BetaShares comes in second place earning 744m.
BlackRock Vanguard and State Street manage a stunning 15 trillion in combined assets equivalent to more than three-quarters the size of the US economy. Lets Compare iShares ETF vs Vanguard ETF and compare the expense ratio they charge which is. In turn they themselves are owned by shareholders and the most surprising thing is that they own each others stocks. Blackrock and Vanguard hold large interests in pivotal companies and Vanguard holds a large share of Blackrock.